Selecting a Good Keyword
How to select a good keyword?
Selecting a keyword is the first and main step in your seo campaign. You need to brainstorm for right keywords for your website. It's a good way to make a list of short and long keywords for your website. You need to first decide that what your want people to use in search to locate your website.
Initially don't try for very short or high competitive keywords like "seo","seo company", "IT outsourcing". These keywords will be having high competition and it will be really tough to get ranking for these websites initially.
To start with ; go for keywords with little less competition and which is more appropriate to your website. Suppose you have a business center or coffee shop in Rhode Island, so it's better to filter your competition by adding state to your keywords. You will not have any use if anyone from UK searches for coffee point and your website is coming in top ranking.
So you can start with keywords like "coffee shop in RI","coffee shop in Rhode Island", "coffee shop in Providence, RI". Then you can move with adding more keywords
It is very important that you have done a good research for keywords. The traffic due to irrelevant keywords is of no use.
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