Analyze your competition
Check your competitors websites
It is very important to analyze your competitor's website. Now you want to optimize for a keyword, say "Tasty pizza in RI". Search for this keyword in Google and note down the top 10 urls. Scan your competitor website and analyze the keyword placement, keyword density and all major keywords in that webpage.
You don't have to copy anything but it will give an fair idea that what you have to do and how you need to place your keywords.
It is very important that you have done a good research for keywords. The traffic due to irrelevant keywords is of no use.
Refer few top websites and using brainstorming techniques, you should re-arrange or re-combine the words to make a complete list of good keywords.
Do not copy any content or any trademark.
Don't use any spamming technique like submitting alternate pages to search engines which are heavily loaded with keywords and have different pages for web users.
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